Branding

Client: Conceptual Project

Category: Brand Identity, Advertising, and UI/UX Design

Challenge

ThriveOne set out to redefine how patients experience primary care by removing the barriers of insurance and emphasizing accessibility, trust, and affordability. The challenge was to create a unified brand identity that balanced professionalism with warmth—one that could

engage both tech-savvy professionals and older patients seeking ease of use.

Solution

The solution was a full-spectrum identity system that merged modern design language with human connection. Through clean typography, a calming color palette, and minimal yet inviting layouts, the brand communicates wellness and transparency. A cohesive campaign—including print materials, social ads, and an intuitive mobile interface—translated ThriveOne’s mission, “Wellness Without Worry,” into a seamless experience across digital and physical touchpoints.

Result

The final outcome is a comprehensive and trustworthy brand ecosystem that feels accessible without losing sophistication. ThriveOne’s visuals establish credibility, while its digital experience enhances usability and patient confidence. The system demonstrates how strategic design

and user-centric thinking can transform healthcare from something complicated into something clear, personal, and empowering.

Client: Jeni’s Splendid Ice Creams (conceptual)
Category: Integrated Advertising & Brand Campaign

The Challenge:
Despite its strong reputation for handcrafted quality and creative flavor innovation, Jeni’s Splendid Ice Creams had a brand voice that leaned more nostalgic than modern. The challenge was to reposition the company as a lifestyle brand that could connect emotionally with a new generation of consumers while still honoring its artisanal roots. The goal was to evolve its image from simply premium ice cream to a full sensory experience that represents joy, creativity, and individuality.

The Solution:
Kuro GFX developed a bold, color-driven campaign system built around the themes of color, connection, and craft. Each design element, from vibrant social media graphics to tactile print collateral, was engineered to create an emotional response. The campaign used expressive photography to highlight texture and indulgence, paired with confident typography and a warm, energetic palette that embodied Jeni’s playful but refined tone. Every touchpoint was designed to feel cohesive, intentional, and undeniably fresh, encouraging audiences to experience Jeni’s as both a product and a mood.

The Result:
The outcome is an integrated advertising system that bridges storytelling and design to create something visually irresistible. The campaign captures the emotion of discovery and delight that defines Jeni’s brand while elevating it into a more contemporary visual space. The result is work that doesn’t just promote ice cream—it sells a feeling, a lifestyle, and a sense of belonging to something joyful. It is design that commands attention, invites curiosity, and turns engagement into craving.

Client: Star Wars Day – Conceptual Campaign
Category: Integrated Advertising & Event Promotion

The Challenge:
Star Wars Day has become a global celebration of fandom, but the holiday’s visual identity often lacks inclusivity and cohesion. The challenge was to create a unifying campaign system that not only honored the legacy of the Star Wars brand but also invited every fan—new or old, young or adult—to feel part of the universe.

The Solution:
Kuro GFX developed a clean, contemporary campaign built around the theme of unity through imagination. The project introduced a modern logomark designed to complement the existing Star Wars identity rather than compete with it, allowing it to seamlessly integrate into the established visual world. The accompanying festival poster and promotional materials use bold colors, strong silhouettes, and minimalist iconography to represent diversity and inclusivity without explicitly stating it. Every design element was crafted to feel cinematic, celebratory, and timeless—reflecting the shared excitement that connects fans across generations.

The Result:
A cohesive campaign that captures the energy and inclusivity of Star Wars Day while maintaining respect for the brand’s iconic visual language. The result is a collection of designs that feel authentic to the franchise yet fresh enough to stand on their own as part of a larger celebration of storytelling, creativity, and community.