Branding

Client: Jeni’s Splendid Ice Creams (conceptual)
Category: Integrated Advertising & Brand Campaign

This campaign system reimagines Jeni’s Ice Creams as a bold, flavor-forward lifestyle brand built on color, connection, and craft. Each piece — from social media visuals to print postcards — extends a unified story of discovery and joy, blending modern typography, expressive photography, and bright, emotional design. The creative direction highlights Jeni’s playful tone while amplifying its sophistication, merging strategy and artistry to deliver a campaign that feels as fresh as the product itself. Designed to engage, inspire, and convert — it’s a full system built for taste and impact.